7 Essential Stages of Building a Total Online Presence

Having a Facebook and a Twitter page sometimes isn’t enough to have an online presence, surprisingly.  As we’ve shared previously, content on any of the social networking platforms is key to engaging anyone and everyone with your company or brand.

Content platform, organic SEO, email marketing, and social media marketing are just a few of the steps in building a great online presence.  Check out the following article by John Jantsch for more of the essential stages to having a total online presence.


There are many moving parts involved in marketing and the online elements increase in importance with each passing day.

But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.

Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad.

The key, however, is to build a Total Online PresenceTM, much like you would a tall, sturdy building, by constructing floor by floor in specific order or in stages. Your stages may differ just a bit based on where you are today and you’ll surely come back and revisit, add on and revamp each stage as you grow, but I believe the following model is the surest way to view your online marketing as a system.

Below are the seven stages of building a Total Online Presence…

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How have you found these stages of building a total online presence useful?  Which ones in particular are more beneficial than the others?