Growing Social Networks for Business: 3 Essential Lessons

In line with our previous posting of “Fortune 500 Executives Aren’t Using Social And That’s OK” article, this post reinforces the need for most employees to learn the ins and outs of social media and social networking.

Because every company should adapt to customers’ needs and wants in the digital world, surely, immersing into the social bloom on the internet takes work and patience.  Three lessons Lee Odden shares in his article on how every company can grow their social networks:

  • Social network size is not the same thing as social network quality
  • Meaningful vs. mechanical
  • Attract interest by showing interest

“The steady stream of social interactions published every hour is no different than conversations at a party or business event. Listen, show interest and people will want to engage with you.”

A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing asocial media CEOs are bad for business. I’ve even heard from executives at digital marketing agencies, “I really need to learn this stuff myself” about social media applications and networks. So they start.

The first phase seems to focus on getting to know social applications as a user and the “rules” both explicit and implicit within social communities.  When to use @ and when to use RT for example. Or that you don’t mass follow/friend people you don’t know or make explicit sales pitches to people who you’ve not developed a connection with.

Once a feeling of social savviness sets in, social media management tools like Hootsuite or Vocus Social Media (our client) start to get used for monitoring, publishing and interacting with social communities.  Those tools make the mechanics of social network development, engagement and content promotion more efficient. Through efficiency comes an effort towards scale and that’s where it’s essential to learn a few key lessons about growing social networks.

Read the full article here